Rossana is President of DRC Mexico and a senior partner with Dartmouth Research & Consulting.  As a founding partner for DRC Mexico, Rossana brings over 20 years of experience in analysis and evaluation of international management and technology practices.  As a Mexican national based in Mexico, she provides extensive research and analysis of industries in Latin America, as well as multinational experience.

In the housing market, she has worked with the Mexican Housing Senate, the Housing Commission, INFONAVIT and other Mexican financial institutions.  Specifically, she has worked with INFONAVIT developing strategic planning programs, short, medium and long term initiatives that have resulted successfully in consolidating them in a Trusted Institution in the Mexican Housing Finance market; in addition managed the project to re-launch the institution’s bonds in the wake of the credit crisis and established strategies to start secondary market trading, and implement competitive initiatives.

Her experience in the Mexican housing has enabled her to develop a deep understanding of the evolution of the markets in optimal times and in financial distress. She has facilitated numerous group sessions, interviews and strategic sessions with market leaders in the housing finance sector. She has been involved in the implementation of business initiatives conceived to expand the securitization capabilities of INFONAVIT. In addition, she has directed portfolio valuation exercises with non-regulated financial institutions in the Mexican market. Her experience in the US in the housing sector has been with The Federal Home Loan Bank System implementing operational strategies for several of its offices – Boston, Chicago, Pittsburgh, and was involved in the design of a web-based bank management system for institutional lending with The Federal Home Loan Bank – Office of Finance, Reston VA.

Her multinational experience, in addition to Mexico and the US, includes the Toshiba Corporation (Japan), Bank Rakyak (Indonesia), and The Puerto Rico Telephone Company (Puerto Rico). Prior to DRC Mexico her client experience includes strategic and communication strategies for Colgate-Palmolive (Latin America), The Lotus Development Corporation, Cinemark Theaters, AG Communication Systems,  Bancomer, Hewlett-Packard (Latin America), Bimbo and Tiffany.

Her deep experience enables her to channel comprehensive market data and strategies to the local culture. Her multinational professional and personal experience in the US, Mexico, Italy and Switzerland provides her with the cultural knowledge to adapt business practices to international markets.

She graduated from the Instituto Tecnólogico y de Estudios Superiores de Monterrey-Mexico and is licensed in marketing. In addition, she holds special studies certification in strategic planning, and a graduate degree in Administration and Management from Harvard University.  She is fluently tri-lingual in Spanish, English and Italian.